• ISDEF 2016
    October 6-8, 2016, Holiday Inn Moscow Vinogradovo
    16th annual IT business conference
    How to create world-class software and services, increase revenue and break glass ceilings
  • ISDEF 2016
    October 6-8, 2016, Holiday Inn Moscow Vinogradovo
    Real opportunity to increase product profits
    Access to a club of IT-business owners and managers who have been helping each other grow for 15 years
  • ISDEF 2016
    October 6-8, 2016, Holiday Inn Moscow Vinogradovo
    From individual entrepreneurs to leading corporations
    All IT business stages and components: from marketing and sales to technologies and personal excellence

Join ISDEF 2016 and bring your IT business to a whole new level in just one year

Register Now

Who should visit ISDEF?

Leaders of
IT businesses

IT company executives

Shareware developers
and mISVs

Startup founders

dreaming of starting
an IT business

IT Services companies

Maximum value

No time wasting! We want to benefit from the conference just as much as you do. The only goal of ISDEF 2016 is to provide maximum value to the participants. We want the next year to be a leap forward for everyone who attends.

24-hour networking

Don't leave after the sessions are over! ISDEF features a traditional evening get-together where attendees share tips and insights.

It's all about practice

No business coaches or academics! All of our presenters are our peers, talking about real experience and providing useful insights to push your IT business to the next level.

ISDEF 2016 sections


Discussing and sharing best practices in operational marketing.

  • Tricks to improve sales.
  • Successful marketing cases.
  • SEO.
  • Classic PR.
  • Mobile applications and SaaS promotion.
  • How to work with your customer base.
  • How to measure marketing efficiency.
Business growth
Business growth

Discussing opportunities to upscale your business and earn more money.

  • Strategic marketing (product management).
  • Business models.
  • Setting goals, KPI, analysis.
  • Diversity, launching new products and trends, spin-offs.
  • How to delegate, monitor, escape the humdrum and reach your goals.
  • Outsourcing.
  • Sales.
People inside your business
People inside your business

How to work more effectively with people inside your business.

  • How to reach inner harmony.
  • How to get along with co-founders and partners.
  • How to motivate top managers.
  • How to organize operating personnel.
  • HR and more.
Platforms and technologies
Platforms and technologies

Learn about the latest information platforms and technologies that boost profits.

  • Creating and adapting products and services for new platforms.
  • Monetizing technological innovations.
  • Clouds.
  • Mobile platforms.
  • Wearable electronics.
  • Augmented reality.
  • Custom platforms.

100% value! Meet each other and share news. Introduce newcomers to the industry.

ISDEF 2016 is a unique opportunity to learn about each participant and present your own interests. In just a few minutes you can find exactly the people you need to help your business advance, and locate those areas where you can help others.


We learn while we help others, talking shop and relaxing together at the same time.

Several IT projects will be presented by their owners and then submitted to public scrutiny by a team of experts. The experts will describe each project’s strengths and weaknesses and offer advice. The audience will also get to participate in generating project improvement advice.

Project authors can participate in ISDEF 2016 for free!
Submit your project for a crash test

Register Now

Fee and registration

till July 15'th
7000 a
till August 16'th
10000 a
till September 16'th
14000 a
after September 16'th
21000 a

Register Now

Free for ISDEF members